Kensington Safeway shows what it really means to be “a family nurturing families”

At Safeway, we know that families come in all shapes and sizes. For us, family encompasses our store, our colleagues, our community, and without a doubt, our customers. The employees at Kensington Safeway know first-hand the meaningful connections formed with our customers who become family.

Meredith Helgeson has shopped at Kensington Safeway since her university days in 1975. Meredith stops by the store every Friday morning, and when she isn’t spotted, the Safeway team wonders where she may be. In her 44 years of patronage, Meredith has connected with many Kensington employees who have come and gone, but the store’s long-standing commitment to exceptional customer service keeps her coming back.

In 2015, the Kensington team was saddened to hear of Meredith’s stage 4 cancer diagnoses. The cancer was idiopathic in nature, meaning no known cause. However, after 47 chemo treatments and a major surgery to remove six organs, Meredith’s grace, strength and courage continued to shine.

Since 2016, Meredith has been receiving treatment at the Tom Baker Cancer Center in Calgary. After receiving a holiday gift bag in 2018, Meredith was so truly touched that she set out on a mission to pay it forward to other cancer patients. Meredith launched a “Chemo Day Go Bag” project, providing a kit of must-have items to cancer patients receiving treatment.

When contemplating where to source quality products for her bags, Meredith knew just who to reach out to – the team of friendly faces at her Kensington Safeway store. Meredith approached Store Manager, Leslie Robb, to request Safeway’s support in offering a product discount on hand cream, knowing that cancer patients often suffer from dry skin. When given the opportunity to support, Leslie didn’t hesitate to jump on board!

“Community is very important to our team,” said Leslie. “We know many customers by name, and many customers know us by name. We call Kensington Safeway ‘our family’. It’s reflected in how we treat each other and how we treat our customers.”

We’re so proud to celebrate the Kensington Safeway team for their outstanding commitment to serving our customers and fostering your local community. To this day, Meredith makes sure to take time to chat with the many Safeway team members that she has come to know at Kensington, and with your support, her Chemo Day Go Bag project will run throughout the entirety of 2019.

While one good deed may seem small, the meaningful every day acts of the entire Safeway network never go unnoticed, and together, leave a lasting impact on communities near and far.

Keeping you informed as bargaining continues

We returned to the bargaining table this week to resume discussions with UFCW 401. As one Safeway team, we’re dedicated to keeping you up-to-date with accurate information as bargaining continues.

From the very beginning, we’ve been clear about our areas of focus: securing a strong future for Safeway, and introducing FreshCo to the Alberta Market to better meet customer preferences. Strengthening our Safeway stores and introducing FreshCo to Alberta are necessary to make our company stronger and more competitive. We continue to be clear on the Company’s goals and will keep doing what’s right to make sure our employees, our stores and our company are successful.

This week’s labour discussions largely focused on the recent closure announcement of Southland Crossing Safeway. We openly discussed the process for relocating employees and reiterated our ongoing commitment to providing support for those impacted.

Later in June, the Union has agreed to join us for an overview presentation of the FreshCo discount experience to further understand why introducing it to the right markets in Alberta is so important to our business.

As negotiations continue, we’re committed to achieving fair agreements and are hopeful that the union will stay focused and dedicated in upcoming discussions. You can count on the Safeway bargaining committee to be at the table, ready to negotiate an agreement that will secure a strong future for us all.

We’ve seen progress in our Alberta Safeway stores, but there’s still more to do to win back our customers. We know that we can get it done, but not without your shared passion for Safeway and continued teamwork. Thank you for all that you do in our stores.

We will continue to share updates as negotiations progress.

 

Safeway B.C. is beyond excited to celebrate the arrival of the Beyond Burger!

Just in time for barbecue season, the revolutionary plant-based Beyond BurgerTM that everyone’s been buzzing about has officially hit Safeway! With 20g of plant protein, no GMOs and no soy or gluten, it’s the world’s first plant-based burger that looks, cooks and satisfies like beef.

The Beyond BurgerTM is ideal for vegans, vegetarians, flexitarians or meatless Monday marauders who want grillable, plant-based alternatives that deliver on flavour.  Whether they’re grilled on the deck, the dock, the campground or the kitchen, the Beyond BurgerTM is sure to satisfy our customers’ cravings!

As a destination for plant-based alternatives, we’re committed to providing Canadian families with the diverse food offerings they love, including great-tasting meat, dairy and gluten alternatives. We continue to focus on expanding our vegan and plant-based offering and are excited to welcome many new and innovative products to our shelves in the near future.

In addition to Safeway, the Beyond BurgerTM is also available in our Sobeys, Foodland & Co-op, IGA, IGA extra, Marchés Tradition, Bonichoix, Rachelle-Béry, Thrifty Foods and FreshCo stores across Canada.

Take a look at a few of the exciting Beyond BurgerTM displays in our B.C. Safeway stores, and keep an eye on our website, flyer, mobile apps, email, social media and billboards as we celebrate May as “Beyond Meat Month!”

Safeway Quesnel – Quesnel, B.C.

Safeway Castlegar – Castlegar, B.C.

Safeway Ocean Park – Surrey, B.C.

Safeway McBride – New Westminster, B.C.

Brooks Safeway Cashier proves the big impact of a small act

Diana Graham is known to lend a helping hand wherever needed in the Brooks Safeway store. Whether its front end support or file maintenance, Diana is committed to helping her store win. And when she saw a customer in need of a little support, Diana didn’t hesitate to offer a small act of kindness.

A customer had finished her shopping and was headed to check out when she entered Diana’s lane. Diana scanned her items, but unfortunately, was unable to process the transaction on the customer’s card. Together, they tried another till – but no such luck, and the card was once again declined. “As her card kept declining, I could tell she was getting more embarrassed and frustrated, to the point of almost tears,” shared Diana. “Nobody should ever have to feel embarrassed, so I just paid for it and asked her to pay it forward to someone else.”

While the total was no more than $10, Diana’s kind act resonated with the customer. The customer took to social media to share her exceptional experience in the store and her gratitude for Diana’s selflessness. “It’s important to treat everyone with respect,” said Diana. “It can leave a meaningful impact on someone’s life. I’m thankful for my job, and every customer is just as important as the next.”

Way to go, Diana, on an exceptional example of kindness, generosity, and putting the customer first! Thank you to all of our outstanding Safeway teams who continue to go above and beyond to serve our customers.

Southland Crossing Safeway Closure

Today we announced the difficult decision to permanently close the Southland Crossing Safeway store in Calgary. The store will close on August 31, 2019 at 6 p.m.

The decision to close a store is never taken lightly. Various factors are taken into consideration and unfortunately, despite the hardworking efforts of our team the store continues to underperform. The lease term for the store expires in October 2019 and as a result, we will not be renewing the lease agreement.

We are grateful for the dedicated service that the store team has given to the Southland community. We know news like this can be difficult and are committed to working closely with impacted employees, and their respective unions, to ensure all terms of their collective agreements are met. Wherever possible, we are providing transition support to employees who will move on to new opportunities.

Let’s stay focused on securing a strong future for Safeway

UFCW 401 has recently launched a campaign against the Company and the Sobeys brand. It’s unfortunate to see that the Union continues to lack focus on what matters most – bargaining for the future of Safeway. These public stunts are unproductive and only stand to hurt us all.

While the union is investing their time in non-productive campaigns that seek to damage our brand and negatively impact our sales, we remain focused on securing a strong future for Safeway and introducing FreshCo to the Alberta market.

You can see through our remodel and expansion of the Beltline Safeway store, show-and-sell plans, and commitment to local suppliers that we are putting the right plans in place to ensure our employees and our stores are positioned to win.

We want to work with our employees to build a stronger business, improve our customer experience and make Safeway an even better place to work. We agree with UFCW 401 when they say that Safeway is a great place to work. We disagree with UFCW 401 when they say that all Sobeys wants to win is a “retail race to the bottom”.

While we remain committed to achieving a fair and competitive agreement, the union continues to make our discussions more challenging than needed. We hope the Union will join us with a focused approach at the table. Our store teams continue to prove their dedication and commitment, and with your hard work and the strong plans we have in place, we are confident we can get Safeway back on track.

Safeway Local Supplier Spotlight: Cornerstone Acres Ltd.

As we continue to shine a well-deserved spotlight on the outstanding local products in our stores, we sat down with Alberta’s very own, Cornerstone Acres Ltd. We spoke to Amanda Knelsen, owner and operator, about her family’s journey to success (now available in 13 Safeway and Sobeys stores in Edmonton!) and the impact of Safeway’s support:

Share a little bit about your background and how your company came to be

Myself, my husband Tyler, and our four children own and operate Cornerstone Acres Ltd., formerly known as Cornerstone Gardens.  We started our farm in 2012 by growing produce and selling it at local Farmers’ Markets. Our attention to detail and high standard for quality, fresh produce allowed our farm to grow at a very quick pace and we have been expanding ever since. In 2018, we connected with Sobeys at their Local Supplier Road Show and turned our attention to growing green and yellow beans, which we are now supplying to 13 Safeway and Sobeys stores in the Edmonton area.

Tell us about Cornerstone Acres Ltd.’s products

We grow fresh green and yellow beans, with a focus on producing the highest quality products possible. We also produce potatoes, carrots and beets for a limited number of stores. This year we will also be supplying garlic and asparagus.

In what ways have your local roots impacted your business?

We have long believed that Canadians can be self-sufficient in most ways, and we believe in keeping things as local as possible. We believe that competition is vital to a healthy economy, and supporting small local businesses is a way to keep balance in a community. With this in mind, we strive to be the best that we can be in our field.

What growth has Cornerstone Acres Ltd seen since partnering with Safeway?

Our operations have nearly doubled in size after partnering with Safeway for only one year! We are looking forward to another significant expansion this year, too.

What are your biggest learnings since partnering with Safeway?

We have learned how to be more efficient in our operation. We’ve learned to focus on one product and to strive to prefect it, rather than focus on many products at once. Since we can focus on fewer vegetables at a higher quantity, we can be more efficient and pay even closer attention to the quality of the vegetables that we produce.

It has been a great learning experience for not only us, but also for our children as they take on more responsibilities.

What makes you most proud to partner with Safeway?

We are proud to partner with Safeway for two reasons: their commitment to supporting local suppliers, and their commitment to high quality goods.

What’s next for you and Cornerstone Acres Ltd?

Going into the 2019 growing season, we are excited to supply many more stores in the Edmonton area. We hope to eventually supply all the stores in the province of Alberta.

 

Take a stroll through the produce aisle and check out Cornerstone Acres Ltd. products on your next visit to an Edmonton Safeway store. Stay tuned to Safeway Talks for more local Safeway Supplier Spotlights!