Four new FreshCo locations in Manitoba announced

Today, Sobeys Inc. announced the decision to close three Safeway locations in Manitoba and convert them to FreshCo stores. In addition, Sobeys Inc. will reopen one previously closed Safeway location as a FreshCo store.

The following locations will reopen as FreshCo stores in Spring 2021

  • Safeway Niakwa Village, Winnipeg
  • Safeway Sargent, Winnipeg
  • Safeway Pembina & McGillivray, Winnipeg
  • Safeway Henderson & Bronx, Winnipeg

Our customers’ needs are changing, and they’ve told us that they’re looking for more discount shopping options. By expanding our store network to include full-service Safeway stores, as well as additional discount FreshCo stores, we’re better equipped to meet our customers’ diverse needs.

We will be working closely with impacted employees and the union in the coming weeks to ensure the terms of all collective agreement are met. We will be entering the collective agreement specified process soon.

Pharmacies at these Safeway locations will remain open throughout the closures, renovations and FreshCo re-openings.

Stay up-to-date at SafewayTalks.ca.

Building our future in Alberta

As we head back to the bargaining table next week, it’s important to us that we remain connected with you, so you have a clear understanding of what we are trying to achieve. Times are challenging, but we are committed to the collective bargaining process and securing a strong future for Safeway in Alberta.

Last week, we presented an offer to UFCW 401 that they have decided to take to their membership for survey. This survey fails to mention the important background information that our offer is based on. Here are some facts you need to know:

 

  • More than half of our Safeway stores in Alberta are struggling financially.  Alberta was facing financial challenges before COVID-19 and they will continue or even worsen after COVID-19. The temporary sales spike during this pandemic is not enough to fix the financial challenges that faced the Province before the pandemic, and it is not enough to help us through the next wave of financial hardship in Alberta.

 

  • To help UFCW 401 understand our challenges, we want to share store financials with union leadership but UFCW 401 refuses to agree to protect this competitive information. In doing so, they refuse to acknowledge the financial challenges faced by so many of our Alberta Safeway stores.

 

  • Even in the face of financial uncertainty, we are still focused on securing a strong future for our Alberta stores by investing significantly in the Safeway banner and introducing our much-needed Discount banner, FreshCo in the right communities. We can only continue to invest in the Safeway banner if we achieve a competitive agreement.

 

  • Our competitors have significant advantages in their agreements. We are not asking for anything that is not already standard in the Alberta retail environment. Without a competitive offer, we cannot close these gaps and our stores will continue to suffer.

 

We need a fair agreement that balances the need to serve customers with the Discount format they want, while making sure our teammates are rewarded appropriately for their hard work.

We want to compete, we want to invest, we want to continue to grow. To do so, we must have a competitive collective agreement that allows for long term success.

Please reach out to your store manager if you have questions. We will continue to post updates on Safeway Talks.

We’re committed to continue bargaining

We’ve been back at the bargaining table this week with UFCW 401, working towards a fair collective agreement and this is an update on where we are in this process.

We approached this week’s bargaining with our two goals top of mind: first, to invest in the future of Safeway, and second, to introduce FreshCo in the right Alberta markets. Our conversations started positively, and both parties made progress. However, as our discussions continued and we shared our offer, we found ourselves at yet another stand-still with the Union. Unfortunately, we have not come to an agreement. We trust the bargaining process and are committed to continue bargaining with the oversight of a government-appointed mediator, but it appears UFCW 401 is not on the same path.

The fair offer we proposed allows us to continue to build a strong future for our teams in Alberta. It allows us to maintain secure jobs, while operating viable grocery stores to continuing serving our communities. Our offer includes a comprehensive approach to wages with meaningful monetary improvements, and improved benefits that are competitive in the industry.

We know this has been a long process. Since bargaining began over fifteen months ago, we have been laser-focused on our long-term success in Alberta. It has always been our intention to continue investing in the future of Safeway in Alberta, however, this will only be possible under the right conditions and collective agreement. Our ongoing projects to renovate and refresh our stores prove that we’re committed to Safeway. Our plans also include introducing our proven Discount model, and opening FreshCo stores in the right Alberta markets. Our transition plans include fair and appropriate options for the employees. Now more than ever, it is important that we meet the needs of Albertan families in the challenging economic times that will continue to persist.

Though we are looking towards a stronger future, we want you to know that we have not forgotten all that is currently on your plate. You have done an outstanding job serving Albertans as an essential service through the COVID-19 pandemic. We will continue to ensure that amidst the future of bargaining with UFCW 401, our focus on your safety, and the safety of our customers, will not waver.

We ask that you keep yourself informed during this bargaining process. You may notice increased Union activity at your store, in the media, your store’s parking lot, or online. This could include leafleting, demonstrations or distributing items to customers in front of your store. Please use your best judgement when consuming this information. Your Store Managers will continue to be a source of support and are here to help answer the questions you may have at any time. We will also continue to provide updates on Safeway Talks.

We want to continue mediation and hope we can regain the momentum we’ve lost. We’re incredibly grateful for your patience throughout this process and hope we can reach a resolution soon. Remember there is strength in numbers. The best way to secure a strong future on the other side of this crisis is to continue to stand together. These tough times will not last. Our tough team will.

 

The Edmonton Oilers thank you.

This week, we’d like to share a message from our friends at the Edmonton Oilers who want to thank all our frontline workers across Canada.

Every day each one of you shows incredible commitment to your community and Canadians across the country. We truly appreciate the hard work and dedication required to continuously provide essentials to every Canadian.

Everyone from the Edmonton Oilers, and across Canada is truly appreciative for all that you continue to do for Canadians.

Thank you.

Video: https://vimeo.com/423720822

A thank you from our friends at the Winnipeg Jets

This week, we’d like to share a message from our friends at the Winnipeg Jets who want to thank all our frontline workers across Canada.

Every one of you continues to serve Canadians across the country everyday as we continue to weather this crisis together. We appreciate all your hard work and dedication to your communities through these stressful times.

Everyone from the Winnipeg Jets, and across Canada is truly appreciative for all that you continue to do for Canadians.

Thank you.

Keeping you informed as we return to the bargaining table

For the last 15 months, it’s been important to us that you stay informed with honest and accurate updates from the bargaining with UFCW 401. We remain committed to achieving a fair collective agreement that positions us all for future success.

As we prepare to return to the bargaining table next week, we want to reaffirm our unwavering commitment to transparency. Our focus at the table has not and will not change. We will continue to work towards an agreement that allows us to build a strong foundation for the future of Safeway in Alberta and allows us to introduce FreshCo in the right Alberta markets.

Prior to the COVID-19 global pandemic, factors including falling oil and gas prices and an increase in unemployment, had forced the province of Alberta into an extremely challenging economic position.  While we can’t be certain how long the impacts of COVID will last, we can be sure that once we reach the other side, the Province and our stores, will still face these challenges. Though customers will continue to turn to Safeway for our incredible service, knowledgeable staff and unparalleled product offering, the tough economic climate will leave our communities wanting more discount grocery options. By introducing FreshCo, we can ensure our store network meets the needs of Alberta families in the months to come.

Although we have often spoken of the undeniable need for a discount offering in Alberta, we want to reaffirm to all of you that we are absolutely committed to the Safeway banner.  In fact, we are willing to invest $200 million into the Alberta Safeway stores over the next 5 years.  This can only happen under the right conditions and if we are competitive in the market.

It’s important that we look ahead to our future together. Our focus is a collective agreement that positions us for success for the long haul:

  • Our bargaining proposals are fair and competitive, respecting our employees while supporting the success of the business.
  • We are committed to working together with UFCW 401 and your bargaining committee on an agreement that ensures we become competitive in Alberta.
  • We want to prepare as best we can in the face of the challenging economic times ahead.

Thank you, again, for all that you do in our stores. Your commitment to Albertan communities is inspiring. We will continue to share updates from the bargaining table and encourage you to stay informed as negotiations continue.

By working together, we will always be stronger.

 

Celebrating the grand opening of Safeway Davie Street in Vancouver

Davie Street, located in the west end community of Vancouver, British Columbia, welcomed a new shopping experience as Safeway Davie officially opened for business on Thursday, May 21.

In this critical time, we thank our teams for their continued focus on providing an essential service in our communities so residents can access the food and pharmacy necessities they require for their families.

Store Manager, Steve Hogeweide and his staff participated in the store’s physical distancing opening and ribbon cutting ceremony. Steve has been involved in the grocery industry in British Columbia for over 30 years and is currently celebrating his 21st year as a store manager with Safeway.

Steve is particularly excited about the enhanced organic produce offerings and the wide assortment of local British Columbia products that will be available in store. Some of his favourites include Nora’s Non-Dairy Ice Cream (Vancouver), Rocky Mountain Pizza (Kitsilano) and Fernwood Coffee (Victoria).

Congratulations to Steve and his team on the official opening of their beautiful new store!

The new store can be found at:

Safeway Davie Street

1641 Davie Street

Vancouver, BC

V6G 1W1

Brett Kissel announces First Ever Drive-In Country Music Concert together with Safeway Canada, in support of Food Banks Alberta

​Tough times don’t last, tough people do. Those words have never been more relevant as the world faces the challenges of the unprecedented COVID-19 pandemic. Together with Safeway Canada, Brett Kissel is proud to announce ‘Brett Kissel – Live at the Drive-In,’ a first of its kind social distancing drive-in country music concert taking place on Saturday, June 13th at the main parking lot of the River Cree Resort and Casino outside of Edmonton, Alberta. Safeway Canada’s support ensures one hundred per cent of the event’s ticket-sales will go to Food Banks Alberta. The unique concert will also be streamed live across Canada, with media partner details to be announced.

“Music, and specifically country music, serves as a soundtrack to our lives. Obviously, the last few months have been an incredibly difficult chapter in all of our stories here in Canada and throughout the world,” said Kissel. “Through performing this one-of-a-kind drive-in show, I want to use live music to bring some light and happiness to people. I want to say thank you to all of those who have been on the front lines during this pandemic and to do what we can to make a difference supporting those in need. I want to support everyone through something that I miss – that we all miss, very much – live country music.”

‘Brett Kissel Live at the Drive- In’ concert is one-way Safeway Canada is supporting local communities through its Community Action Fund. Initiated at the beginning of the COVID-19 pandemic, the Community Action Fund empowers 1,500 stores across the country to inject millions of dollars into Canadian communities. The fund has helped deliver food and critical funds to food banks and a range of other community organizations in need across Canada.

“When Brett reached out about creating a first of its kind drive- in country concert, the idea resonated strongly with our team at Safeway. Brett’s song ‘Tough Times Don’t Last, Tough People Do’ has inspired our frontline teammates throughout this crisis. At Safeway, we want to ensure that our community partners, such as Food Banks Alberta and others across the country, are not forgotten during this crisis,” said Sandra Sanderson, Senior Vice President, Marketing, Sobeys Inc. “We hope this unique social-distancing music event will inspire Canadians to help one another during these tough times and give back to the most vulnerable people in our communities.”

Concert attendees will also be encouraged to ‘text to donate’ to Food Banks Alberta and Safeway Canada will match donations up to $25,000 over the course of the concert. Safeway is proud to contribute millions of dollars in food and funds each year to address hunger across Western Canada.

Organizers have worked alongside Alberta Health Services and Health Canada to ensure that all health guidelines and safety measures for proper social distancing are in place and adhered to for the safety of all concert guests, performers, and staff.  Full event information and health guidelines are available online at drivein.brettkissel.com.

Tickets for this very special performance go on sale on Monday, May 25 at 10:00 a.m. via Ticketmaster (www.ticketmaster.ca). Admission for the 60-minute performance is $50.00 per vehicle, plus applicable fees, and taxes. Additional performances may be added later.

Thank you from the Calgary Flames.

To all our frontline workers, our friends from the Calgary Flames say thank you.

Since the beginning of the COVID-19 crisis, we’ve received a ton of heartfelt messages of support and encouragement from some of our friends at TSN, MLSE, and the NHL.

This week, we’d like to share a message from our friends at the Calgary Flames who want to say thank you to all our frontline workers across Canada.

Your dedication to Canadians during these hard times is inspiring. Every one of you continues to serve Canadians across the country tirelessly by providing them with the essentials they need during this crisis.

Everyone from the Calgary Flames, and across Canada is truly grateful for all that you do.

Thank you.

Support comes in all shapes and sizes

There’s no denying these past weeks have had their challenges as we worked together to quickly establish new ways of operating to help keep our teammates and our customers safe. Though it hasn’t always been easy, one thing that’s been consistent is the incredible wave of support, showcasing humanity at its absolute best. From gift card donations and to coffee drop-offs to chalk messages and everything in between, it has been powerful to see the ways we not only support each other, but how our communities in turn, show their support for us.

Our Safeway teams have shown that even in times of uncertainty, our commitment to our customers is unwavering. Many of our stores have put their creative minds to the test, building some truly unique and beautiful rainbow displays. Covering windows and glass cases these colourful symbols are a powerful reminder to our communities that we are all in this together.

Our stores also made sure to remember some of our youngest customers, showing a sweet sign of support by stocking our shelves full of Girl Guide cookies. When our local troops couldn’t participate in their usual door to door sales tradition, our Safeway teammates didn’t hesitate to offer a helping hand.

But our teams haven’t stopped there. With the support of our Community Action Fund, groceries, monetary donations and gift cards have all been huge sources of support that our local stores have shown to our Alberta community food banks, senior homes, schools and so many more organizations.

At our Heritage location in Edmonton, Alberta, support never sounded better than when Store Manager, Gord Petruk, had the idea to invite local musician Martin Kerr into the store to surprise his staff with a musical tribute as a thank you for their hard work.

Our communities continue to find heartwarming ways to show their gratitude, too. Uplifting signs, personal letters, gifted meals, firetrucks with sirens blaring, all examples of a grateful community showing up to support the front line heroes in our stores.

And this is just naming a few!

Every day you show up to work, you are supporting Canadians when they need it most. You are the best examples of showing how when we work together and support one another, nothing can stop us. Thank you for joining us as we drive forward, together.