There’s no denying these past weeks have had their challenges as we worked together to quickly establish new ways of operating to help keep our teammates and our customers safe. Though it hasn’t always been easy, one thing that’s been consistent is the incredible wave of support, showcasing humanity at its absolute best. From gift card donations and to coffee drop-offs to chalk messages and everything in between, it has been powerful to see the ways we not only support each other, but how our communities in turn, show their support for us.

Our Safeway teams have shown that even in times of uncertainty, our commitment to our customers is unwavering. Many of our stores have put their creative minds to the test, building some truly unique and beautiful rainbow displays. Covering windows and glass cases these colourful symbols are a powerful reminder to our communities that we are all in this together.

Our stores also made sure to remember some of our youngest customers, showing a sweet sign of support by stocking our shelves full of Girl Guide cookies. When our local troops couldn’t participate in their usual door to door sales tradition, our Safeway teammates didn’t hesitate to offer a helping hand.

But our teams haven’t stopped there. With the support of our Community Action Fund, groceries, monetary donations and gift cards have all been huge sources of support that our local stores have shown to our Alberta community food banks, senior homes, schools and so many more organizations.

At our Heritage location in Edmonton, Alberta, support never sounded better than when Store Manager, Gord Petruk, had the idea to invite local musician Martin Kerr into the store to surprise his staff with a musical tribute as a thank you for their hard work.

Our communities continue to find heartwarming ways to show their gratitude, too. Uplifting signs, personal letters, gifted meals, firetrucks with sirens blaring, all examples of a grateful community showing up to support the front line heroes in our stores.

And this is just naming a few!

Every day you show up to work, you are supporting Canadians when they need it most. You are the best examples of showing how when we work together and support one another, nothing can stop us. Thank you for joining us as we drive forward, together.