Hosted in June, 2020, Brett Kissel: Live at the Drive-In was the first ever socially distanced drive-in country music concert series.

Safeway was a proud presenting sponsor of the historic event resulting in100 per cent of ticket sales supporting Food Banks Alberta and Enoch First Nations Food Bank. In addition to raising more than $70,000, we also helped bring together Albertans for a safe and fun experience. This partnership truly brought to life our purpose of a family nurturing families and our collective commitment to help remove barriers for more neighbours to access healthy and affordable food.

Now, a one-hour documentary takes fans behind the scenes as the multiple JUNO and CCMA Award-winner brings his vision to life from the video calls with his crew, to socially distanced rehearsals, to being back on a stage for the first show in Edmonton, separated from his band with plexi-glass partitions. It’s an emotional journey that reinforces the importance of family and friends when faced with unprecedented challenges.

We are so thrilled to have played a part in making the concert series a reality, and that 100 of our own frontline teammates were in attendance, enjoying a well-deserved night off with family.

Tune in and watch the documentary on Wednesday, October 21 at 8:00 PM MST on CTV2.