Did you know that over three million children in Canada are living without guaranteed access to nutritious meals?

This means that countless children are starting their school day without a meal. But with the help of you, our Safeway teammates, and our customers, we can change this!

Our annual Toonies for Tummies in-store fundraising campaign starts today! By raising much-needed funds, we can help ensure healthy breakfasts and snacks are available to school-aged children with hungry tummies.

This year, Sobeys Inc. will kick off the campaign with a $100,000 donation and will match customer donations up to an additional $200,000.

The in-store campaign runs until March 16 at all Safeway locations. Toonies for Tummies is an initiative of The Grocery Foundation, in partnership with Breakfast Club of Canada, and local agencies.

When students start their day on an empty stomach, their energy levels, academic performance, memory function, and school attendance are impacted. With as little as $2, we can help fill those tummies with proper nutrition, reducing the potential risk of stress, anxiety and depression that’s linked to food insecurity.

Thank YOU for bringing this campaign to life over the next couple weeks. Your encouragement in asking customers to donate at the till will go a long way in helping us raise as much funds as we can. Together, we can make healthy breakfasts available for children who need it most in the communities we serve.

To learn more about this meaningful initiative, visit groceryfoundation.com.