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At Safeway, we’re driven by our purpose of being a family nurturing families and we’re excited to bring this to life with a very special campaign in our stores.
In partnership with the Sobey Foundation and Canada’s Children’s Hospital Foundations (CCHF), we’re proud to kick off the second annual checkstand campaign in support of the A Family of Support: Child & Youth Mental Health Initiative. Our goal is to come together with our teammates, partners and customers to continue advocating for children and youth with mental health challenges.
About the campaign
From September 16 – 30, Canadians from coast-to-coast will have the opportunity to donate $2.00 (or more!) when checking out at Safeway and any Sobeys Inc. banner stores.
100 per cent of the funds raised will be donated to support the A Family of Support initiative and are directed through 15 regional programs across 13 children’s hospitals in Canada. This means that the funds raised in each community, stay in the community, and support children and youth close to home. The donation proceeds will play an important role in helping each hospital implement specialized mental health programs for their children and youth.
A huge thank you to our frontline teammates who are essential to bringing this important cause to life in our stores. By inviting customers to support their local children’s hospital, our cashiers are truly our checkstand champions and we couldn’t do it without them!
Last year’s checkstand campaign was a huge success, raising over 2 million in stores, and we can’t wait to build on this for 2021! Thank you for your continued support and for your ongoing commitment to help create healthier tomorrows for more kids and families in your community!
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