Scene+ has officially taken over the east coast.

On August 11, Scene+ replaced the AIR MILES program in stores and online. This is the first rollout of our new loyalty program which will continue across the rest of Canada culminating in early 2023.

To get you ready for Scene+ making its way to the West, what’s better than showing you how our Atlantic store teammates marked this special occasion.

From the décor to the cakes and everyone’s smiling faces, it was certainly a day to remember.

Looks like an epic day was had by our Atlantic store teammates, right? They sure know how to make a scene!

And this is only the beginning. Stay tuned for more information as we get ready to launch Scene+ in the West.

We can’t wait to see how you’ll bring your celebration to the next level!

Looking for more information on the Scene+ program? Here’s some FAQs:

How will customers earn Scene+ points at Safeway Stores?

When the program is launched, customers will have several ways to earn Scene+ points in Safeway stores including:

• Everyday Rewards: Earn points through weekly flyer events and everyday product offers in-store and online with Voilà
• Personalized Offers: Receive weekly offers customized just for you, delivered to your email or grocery store App
• Banking Products: Earn even more points by shopping with a Scotiabank debit or credit card.

Will customers be able to redeem Scene+ points toward groceries?

Yes. Once the program is launched, customers will be able redeem 1,000 Scene+ points towards $10 off their purchase of eligible products at Safeway.

Where else can customers earn and redeem Scene+ points?

• Travel: With your next escape powered by Expedia
• Dining: With dine-in, take-out and delivery at over 700 restaurants (like Harvey’s, Swiss Chalet and Kelseys)
• Shopping: Earn for shopping online and redeem points at over 60 retailers including Apple and Best Buy
• Movies: At Cineplex Theatres
• Entertainment: At Playdium and The Rec Room
• Banking: Earn even more points by shopping with a Scotiabank debit or credit card and redeem Scene+ points for an account credit on participating Scotiabank debit and credit cards

How will I continue to receive my employee discount?

At launch, you’ll continue to enjoy your employee discount by scanning a Scene+ membership number. More details on how to register your Scene+ number for the discount will be provided in the weeks leading up to your launch.

In the meantime, please continue to scan your AIR MILES card to get your employee discount.