In June, we announced that we are a co-owner of the Scene+ loyalty program, along with two other iconic Canadian brands, Scotiabank and Cineplex.

Scene+ will replace the current AIR MILES program in stores and online, beginning in Atlantic Canada in August 2022, and then continuing across the rest of Canada culminating in early 2023.

What is Scene+?

Scene+ is one of Canada’s leading loyalty programs. It offers members opportunities to earn and redeem points when and how they want to be rewarded. Scene+ includes a broad array of rewards partners, including Scotiabank, Cineplex, Expedia, more than 700 restaurants nationwide, and online retailers including Apple and Best Buy.

How will customers earn Scene+ points at Safeway Stores?

When the program is launched, customers will have several ways to earn Scene+ points in Safeway stores including:

• Everyday Rewards: Earn points through weekly flyer events and everyday product offers in-store and online with Voilà
• Personalized Offers: Receive weekly offers customized just for you, delivered to your email or grocery store App
• Banking Products: Earn even more points by shopping with a Scotiabank debit or credit card.

Will customers be able to redeem Scene+ points toward groceries?

Yes. Once the program is launched, customers will be able redeem 1,000 Scene+ points towards $10 off their purchase of eligible products at Safeway.

Where else can customers earn and redeem Scene+ points?

• Travel: With your next escape powered by Expedia
• Dining: With dine-in, take-out and delivery at over 700 restaurants (like Harvey’s, Swiss Chalet and Kelseys)
• Shopping: Earn for shopping online and redeem points at over 60 retailers including Apple and Best Buy
• Movies: At Cineplex Theatres
• Entertainment: At Playdium and The Rec Room
• Banking: Earn even more points by shopping with a Scotiabank debit or credit card and redeem Scene+ points for an account credit on participating Scotiabank debit and credit cards

How will I continue to receive my employee discount?

At launch, you’ll continue to enjoy your employee discount by scanning a Scene+ membership number. More details on how to register your Scene+ number for the discount will be provided in the weeks leading up to your launch.

In the meantime, please continue to scan your AIR MILES card to get your employee discount.

Stay tuned for more information as we get ready to launch Scene+.