There is no question that Safeway teammates are dedicated members of the community who step up when their neighbours need help. Throughout our first in-store checkstand fundraising campaign in support of A Family of Support: Child and Youth Mental Health Initiative, you again stepped up to support Canadian families and encouraged our customers to donate to the cause.

100 per cent of the funds raised during the campaign are directed to the priority mental health programs at the local children’s hospital in that community. That’s part of what makes this initiative so unique – your collective national effort will have tangible local impact.

Together, teammates and customers across the country raised an incredible $2.2M in support of Canadian kids and their families.

Saskatchewan Division Stores raised over $85,160 in support of the mental health program at Jim Pattison Children’s Hospital Foundation, of which Safeway teammates helped to raise $32,680.

Jim Pattison Children’s Hospital Foundation – Creating Safe Environments for Care

Often, the first contact children and families have with mental health services is in a hospital emergency department (ED). The new Children’s Emergency Department at Jim Pattison Children’s Hospital provides short-stay crisis care for Saskatchewan children and youth experiencing acute mental health challenges. The hospital will create a new Mental Health Intensive Care Room in the Emergency Department to provide a safe, calming environment for children and youth in crisis.

About the Initiative
Launched on August 26, 2020, the A Family of Support: Child and Youth Mental Health initiative addresses the critical need for early interventions in child and youth mental health. This groundbreaking long-term partnership between Canada’s Children’s Hospital Foundation, the Sobey Foundation and Sobeys Inc. have committed to donating and raising millions of dollars to enhance resources for 13 children’s hospitals across Canada.