At Safeway, proudly supporting the communities we serve is always at the heart of everything we do. While we’ve created many traditions over the years, one we are most proud of is our commitment to giving back.

One of our longest-standing partnerships is with Special Olympics Canada and for us, there’s no time more exciting than the Special Olympics Canada National Games. Anticipation is brewing as the 2020 Winter Games are just a few short months away. This year’s Games will take place from February 25 to February 29 in Thunder Bay, Ontario. However, most exciting of all is Safeway’s newly announced title as Diamond sponsor of the 2020 Winter Games.

Safeway was unveiled as a Diamond Sponsor as part of “Mystery Match Draft Day” at the Draft an Athlete media event in Thunder Bay Thursday evening. Over the last couple of weeks, community members were encouraged to Draft an Athlete on November 21, either online or at the Draft an Athlete event.  Draft an Athlete donations up to $25,000 were matched by a “Mystery Sponsor”…Safeway!  The match made by Safeway helped to motivate others to donate, doubled the impact in the community and will help more athletes attend the Games.

The national games truly are a celebration of the limitless potential of Special Olympics athletes and a terrific opportunity to show athletes, their families and Canadians that we really are Special Olympics #biggestfans. Safeway will be there for the coaches, volunteers, athletes, and their friends and families to cheer them on, warm them up, keep them fuelled, and recognize their hard work and success.

Safeway has proudly supported Special Olympics Canada for since 2007. In 2016, Sobeys Inc. joined us on this incredible journey and together, we’ve contributed more than $3.8 million in food and funds. Through this support we see first-hand the difference nutrition education can make in empowering healthy bodies and healthy minds.

Keep an eye on Safeway Talks and our closed Facebook group for more updates on the Games!