Safeway has a legacy of celebrating Western Canadian CFL teams and this year, we’re taking it to the next level. We couldn’t be more excited to share that Safeway has signed a new partnership to support the Canadian Football League (CFL) in Western Canada. We know that football is more than just the game – it’s the league, the fans, the food, and the way it brings families together to create meaningful moments.

Launching on July 25, 2019, the Safeway #myCFLfamily contest will provide customers with multiple chances each week to win a Family Prize Pack which will include four regular season game tickets, CFL merchandise and Safeway gift cards. To top off the season, Safeway customers will also have the opportunity to win one of two grand prize Family VIP experiences at the 107th Grey Cup presented by Shaw held in Calgary on November 24, 2019. Safeway shoppers will be entered to win the Family Prize Packs by making a purchase in any Safeway store and swiping their AIR MILES card.

Our Safeway #myCFLfamily store contest is only the first of many exciting initiatives to come from our new partnership with the CFL – we have so much more in store for our customers and our teams as we work to connect with families in Western Canada through food and sports.

We can’t wait to sharing more exciting details as our partnership progresses, but in the meantime, please contact your Store Manager for more information on Safeway #myCFLfamily.