There is no question that Safeway teammates are dedicated members of the community who step up when their neighbours need help. Throughout our first in-store checkstand fundraising campaign in support of the A Family of Support: Child and Youth Mental Health Initiative, you again stepped up to support Canadian families and encouraged our customers to donate to the cause.

100 per cent of the funds raised during the campaign are directed to the priority mental health programs at the local children’s hospital in that community.

Together, teammates and customers across the country raised an incredible $2.2M in support of Canadian kids and their families.

Manitoba Division Stores raised over $127,988 in support of the mental health program at Children’s Hospital Foundation of Manitoba, of which Safeway teammates helped to raise $48,246

The Children’s Hospital Foundation of Manitoba – Creating Care that’s Closer to Home

Over the last 20 years, there has been a substantial increase in the number of patients presenting to HSC Winnipeg Children’s Hospital for mental health assessment. About 45% of child and adolescent patients are transported from their rural communities for care, resulting in millions spent on medical transport annually. The hospital will implement a new Urgent Telemental Health Service for children and adolescents in rural Manitoba, bringing care closer to home.

About the Initiative
Launched on August 26, 2020, the A Family of Support: Child and Youth Mental Health initiative addresses the critical need for early interventions in child and youth mental health. This groundbreaking long-term partnership between Canada’s Children’s Hospital Foundation, the Sobey Foundation and Sobeys Inc. have committed to donating and raising millions of dollars to enhance resources for 13 children’s hospitals across Canada.