This is our highest priority. If Safeway is going to be a leader again in the West, we simply have to be the best place for customers to shop. And we have to win back the customers who left us.

Every action we take is to get customers in our stores. Here are a few examples:

• We have taken action to lower prices. We will continue to be competitive in all markets.
• We will focus on fresh produce, meats, seafood and bakeries, things Safeway is known for.
• We will update our product offerings to make sure they meet changing customer needs – more ready-made meals, more ethnic foods, more health conscience products.
• We will make store conditions, store standards and customer service priorities.

The other key part of that is getting you, our employees, to tell our story. If you’re excited about Safeway then we know our customers will be. That is why we’re going to keep talking with you.