Category: Provinces

At Safeway, we’re driven by our purpose of being a family nurturing families and we were excited to bring the annual checkstand campaign to life in our stores.

From September 16 – 30, Canadians generously donated to the A Family of Support: Child & Youth Mental Health second annual checkstand campaign at all of our Sobeys Inc. banner stores. Our goal with the fundraising campaign was to come together with our teammates, partners and customers to continue advocating for children’s hospitals.

We’re proud to share that our Ontario Safeway teammates and customers came together to raise more than $18,000. What an incredible accomplishment!

In total, $2,285,454 was raised across all of Sobeys Inc. banners from coast-to-coast. Sobeys Inc. also matched all customer donations on September 25-26 to a maximum of $150,000. When added together, that equals $2.4 million! 100% of the funds raised will be donated to 13 children’s hospitals in Canada and will go towards the A Family of Support initiative. These donations will play an important role in helping each hospital implement specialized mental health programs for children and youth.

A huge thank you to our Ontario Safeway store teams who are essential to bringing this important cause to life in our stores. You are making a real difference in the lives of Canadian families and our friends at the children’s hospital foundations are grateful for the support and efforts to make this initiative a reality.

Be sure to watch this thank you video from our foundation partners and Sobeys teams!

For Safeway teammates, giving back to the causes close to home has always been second nature. In fact, its been more than a decade that teammates have proudly participated in the Safeway payroll donation program.

A few dollars from each paycheque truly go a long way in supporting the organizations that make a tangible difference in the lives of Ontario families. This is especially true for those who receive care at Thunder Bay Regional Health Sciences.

In 2020, our Ontario teammates donated more than $10,000 to the Thunder Bay Regional Health Sciences Foundation through the payroll donation program. Your contribution will be used to create a calming room in the Child and Adolescent Mental Health Unit. This critically important space will project soothing imagery on the walls to help children feel calm when they’re experiencing mental health distress.

Ontario teammates also donated more than $2,700 through the payroll donation program to the Children’s Centre Foundation in support of the Occupational Therapy program at Children’s Centre Thunder Bay. Children dealing with mental health issues will directly benefit from your meaningful contribution as they’ll receive the support needed to live happy and healthy lives. This includes therapy on how to deal with the stresses of school and home life, and the provision of tools and resources to help manage symptoms.

Lastly, but certainly not least, you collectively donated more than $2,700 to the George Jeffrey Children’s Centre Foundation. Through the support of Ontario Teammates, the Feeding and Swallowing Clinic at the George Jeffrey Children’s Centre will be able to hire a much-needed Registered Dietician for seven hours per month. The Registered Dietician will be a welcomed addition to the Clinic’s team of physiotherapists, occupational therapists, speech therapists and social workers, who work together to help children with physical development and/or sensory issues eat healthy and safely.

Thank you, Ontario Safeway teammates, for your passion to serve your communities and help those most vulnerable when they need it most. Your efforts don’t go unnoticed! By working together, we can truly make a difference for families across our province.