Today we kick off our third annual fundraising campaign in support of 13 children’s hospital foundations as part of the Family of Support: Child and Youth Mental Health Initiative.
We want to take a moment to celebrate the impact you’ve helped make possible for thousands of children and youth across the country.
When we launched the partnership in 2020 with Canada’s Children’s Hospital Foundations and the Sobey Foundation, our goal was simple: help children, youth and their families in Canada get the mental help support they desperately need early. And this was in the middle of a pandemic no less.
Safeway teammates have come together in unprecedented ways, building a family of support, and encouraging donations in our communities. The inspiring energy and passion you’ve shown in the last two years has helped enable Canada’s Children’s Hospital Foundations to take early mental health intervention programming to new heights, with many easily surpassing their five-year goals in just two years. Here’s a few highlights from the 15 programs receiving support:
- 36 new treatment spaces
- Over 7,000 health care providers trained
- Over 20,000 mental health assessments completed
This impact cannot be understated. We’re making a true difference for thousands of children and families across Canada. These aren’t just numbers or stats — these are lives changed.
More about this year’s campaign
From July 26 – August 10, Canadians from coast to coast will have the opportunity to donate when checking out at Safeway and any Sobeys Inc. banner stores.
Every donation stays local and supports your children’s hospital foundation. One hundred per cent of funds raised will ensure more kids can get the mental health support they need early.
A special thanks to YOU, our Safeway teammates and outstanding cashiers, who are bringing this campaign to life by inviting customers to donate. We’re so grateful for everything you continue to do to make this campaign a success!
Resources
- Learn more about our Family of Support at familyofsupport.com
- Sign up year-round for our Healthier Tomorrows Giving Program, where you can donate directly from your paycheque to your choice of over 30 charities, including the 13 children’s hospital foundations we’re supporting through Family of Support.
- Your wellbeing, and the wellbeing of your family, is so important to us. Visit sobeysmentalwellbeing.com to learn more about our mental health resources.
