Category: Our Communities

Join us in support of the Rich Valley Arena – voting starts tomorrow!

Posted on by Sudhanshu Rewari

For the last 13 years, Kraft Hockeyville has launched an annual search for the most deserving hockey arenas in local Communities across Canada that are in need of renovations and repairs.

After reviewing countless submissions, Kraft narrows down the entries to the very best of the best, and four finalists go head-to-head in a final round of public voting to determine who will be crowned the next Kraft Hockeyville. The lucky winner takes home $250,000 to upgrade their local arena and the chance to host an NHL pre-season game. Pretty cool, right?

Even cooler is that our very own neighbour, the Rich Valley Arena, has been selected as a finalist in the 2019 Hockeyville contest! And we can help them win!

Our country’s passion for hockey runs deep in Alberta, and we know how important the Rich Valley arena is to your community. After a heartbreaking season of operational issues and little funds to support repairs, there’s no one more deserving than Rich Valley. We need your help to make sure they come out on top!

Voting opens tomorrow, Friday, March 29 and will remain open until 8:30 p.m. ET this Saturday, March 30. Don’t be shy – you can vote as many times as possible during the voting period!

Click here to cast your vote!

Our Stony Plain, St. Albert and Spruce Grove Safeway stores are also on-board to support and will be driving awareness throughout the voting period with in-store marketing, cashier prompts at point-of-sale, and contest prizing.

We know that the arena has always been a staple in Rich Valley. It is a meeting place – it brings the community together, unities families, and maintains a deep-rooted love for the sport of hockey. We’re confident in the power of our Safeway network and know that we can achieve great things together. Let’s join forces, lend a hand to our neighbours in need and start voting!

Stay up-to-date with us at www.safewaytalks.ca.

Safeway Alberta stores tap into Maple Month!

Posted on by Sudhanshu Rewari

For 90 years, Safeway has proudly served the distinct needs of Western Canadians. Today, we continue to celebrate our unparalleled ability to unite customers, families and nurture communities across Western Canada. At Safeway, we know there’s no more appropriate way to mark the start of our beautiful Canadian spring season than by celebrating maple month!

After a long Canadian winter, it’s hard for us not to get a little excited about maple month. Maple syrup is one of the first crops of the spring and maple season comes with the promise of warmer weather. Our stores across Alberta have joined forces to host exciting maple events across the province. Celebrating our heritage while highlighting our exclusive product offering, our stores have used their exceptional merchandising skills to create engaging opportunities for our customers to experience a variety of unique maple products. Throughout March, maple products will be aplenty in our stores, with maple donuts, pies, cookies and bagels, fudges and syrups taking centre-stage for our customers’ pleasure.

Way to go to all Alberta Safeway stores who have gone above and beyond to delight our customers and celebrate the sweetest season of the year!

8842: Safeway Glenmore Landing – Calgary

8892: Safeway Northgate Centre – Edmonton

8916: Safeway Montgomery – Calgary

8846 – Safeway Southland Crossing – Calgary

Stay up-to-date at SafewayTalks.ca.

Safeway stands in solidarity to celebrate International Women’s Day!

Posted on by Sudhanshu Rewari

Safeway stores across Alberta showed their pride and power last week as they united to celebrate International Women’s Day. International Women’s Day (March 8) is a time for us to acknowledge the powerful achievements of women, and spark meaningful conversations on the work still to be done. This year’s International Women’s Day theme was Balance for Better, emphasizing the importance of gender balance in the workplace.

We’re so proud to recognize the outstanding efforts of our Alberta Safeway employees as they joined forced to celebrate International Women’s Day. Stores personalized their celebrations and drove awareness in communities across the province. From bakery, to balloons, to flowers, our store teams went above and beyond to drive meaningful engagement with local customers.

We know that teamwork and shared responsibility drive a diverse and inclusive work culture, and are both proud and grateful for all of our Safeway employees who have joined us in our commitment to gender balance.

Take a look at the photos below to see how just some our stores celebrated. To see more, visit our Facebook group, “Safeway Team: Connecting Our Stores, Our People, Our Communities.”

8874 – Safeway Wye Road – Sherwood Park, AB
8842 – Safeway Glenmore Landing – Calgary, AB
8912 – Safeway Garrison Woods – Calgary, AB
8803 – Safeway Northgate Calgary – Calgary, AB
8903 – Safeway Aspen – Calgary, AB

Safeway is committed to creating an environment where our employees feel included, respected and valued for their unique perspectives. We know that diversity drives innovation and we recognize the power of a balanced team. With the support of our store network, we are dedicated to increasing the representation of women at Safeway as we strive to reflect our customers and our communities.

Stay up-to-date at SafewayTalks.ca.

Bargaining kicks-off with UFCW 401

Posted on by Sudhanshu Rewari

This week, we sat down with UFCW 401 to begin bargaining.

We are committed to being open with our employees  throughout bargaining and want to share an update on what has happened so far.

At this point, we have exchanged bargaining proposals with UFCW Local 401. We also spent a great deal of time talking about the challenges that we all face given the difficult Alberta economy, extremely competitive grocery industry  and changing customer preferences.

Everyone agreed that we also need to prepare ourselves for the future.

Put simply, we are focused on the future of Safeway as well as meeting customer preferences by  introducing FreshCo to the Alberta market.

Securing a strong future for Safeway includes making sure our collective agreements allow us to compete effectively in the market and operate stores that delight our customers. We’ve made some progress in our Safeway stores in Alberta but there is more work we need to do to attract customers to shop in our stores. We know that if we stay focused as a team we can get there. In bargaining, we are committed to creating conditions that will provide stable jobs and allow our Safeway stores to succeed.

We know Albertans are looking for discount shopping options and because we don’t have a discount format in Alberta, we know they are forced to shop with the competition. By opening discount stores in Alberta we will become more competitive overall.

A competitive Safeway collective agreement and the right foundation for the introduction of a discount format are our two key objectives that go hand-in-hand to secure a strong future for our company.

We wanted to share this with you because our goals are not a secret. We have no hidden agenda. We are simply doing what we need to do to make sure all of us – our employees, our stores and our company – are successful.

Please reach out to your Store Manager along the way if you have any questions. If they don’t have a direct answer for you, we will work hard to get your questions answered.

We’ll keep you updated here on SafewayTalks.ca

Supporting the Humboldt Broncos Billet Program with a $200,000 Donation

Posted on by Varinder Singh

Last April, Canadians united in shock and sorrow when 16 people lost their lives in a tragic collision, including 10 Humboldt Broncos players. In the weeks that followed, our country came together to show support for the victim’s families, team and community.

Local store teams responded immediately following the tragedy by providing food for crisis centre volunteers and flowers, gift cards and care packages for the billet families who provided a ‘home away from home’ for players. Sobeys Inc. also made a $15,000 donation to STARS air ambulance in Saskatchewan to honour the efforts of local first responders and the Humboldt Broncos hockey team. And like our fellow Canadians across the country, Safeway employees showed their support for the Humboldt community by wearing sports jerseys and green ribbons, baking special donuts and cookies, and raising funds in-store.

We also made a promise to stand with the Humboldt Broncos, their families, and the entire community when the team was ready to move ahead. That time came last week ahead of the Humboldt Broncos home opener.

At Elgar Petersen Arena, home of the Humboldt Broncos, we came together again to show our support. Sobeys Inc. announced a $200,000 donation over two years to support the Humboldt Broncos Billet Program. At the event, the Broncos billet families were joined by Jamie Brockman, president of the Humboldt Broncos Board of Directors, Kathleen Keen, Humboldt Broncos’ Billet Co-Ordinator, Northern Saskatchewan District Operator Todd Leibel, Humboldt Sobeys franchisee Dave and Joann Doepker, and Natalina Porpiglia-Dafnis of our Community Investment team.

Each season, the Broncos recruit talented hockey players to play at the junior hockey level. To take advantage of this great opportunity, the players need billet families willing to share their homes. The billet program is an important example of the Humboldt community opening their doors to help nurture and support the young men who begin their journey with the 2018-19 Broncos team, and these funds will go a long way in making that happen. As part of this support, each month one Humboldt Broncos home game will be billed as the Sobeys Family Day Game, where we will provide food samples and giveaways.

Across the country, but especially among Safeway team members in Saskatchewan, we will remain steadfast in our support as the Broncos and Humboldt community continue to heal.

More time to take part in the Alberta Summer Kickoff!

Posted on by Varinder Singh

We have extended the deadline for the Safeway Talks Alberta Summer Kickoff contest to July 31.

Safeway Talks is the best way to hear first-hand about all things Safeway and we want to make sure all of our Alberta staff have the chance to get involved in the contest.

It’s important to us that we can share news on company updates and exciting initiatives with everyone who works in our stores.

If you haven’t already, visit www.safewaytalks.ca/contest today to enter for your chance to win one of three great prizes:

  • A Big Green Egg barbecue
  • A $750 Safeway gift card
  • A $500 Safeway gift card

If you’re already signed-up, great! Tell your friends and make sure they don’t miss out on the fun. The draw will now take place on August 1.

Thank you for being a valued part of Safeway’s success. Together, we can keep building stronger stores and great teams across Alberta.

Keep checking in with us at SafewayTalks.ca.

Safeway celebrates Canada Day

Posted on by Varinder Singh

Safeway stores across the country were decked out in red and white on Sunday, July 1 to celebrate Canada’s 151st birthday.

Customers visiting our stores over the long weekend were treated to barbecues and celebration events where they had the opportunity to sample some of Canada’s best locally-sourced products and see the impressive Canada Day-themed merchandising displays built by store team members.

Here are a few pictures of our stores:

 

Great job to everyone who gave our customers a memorable and fun-filled Canada Day experience!

Safeway stores kick-off summer season with National Summer Food Fair

Posted on by Varinder Singh

On Saturday, June 23, Safeway stores across Canada kicked off the start of the summer season with the first-ever National Summer Food Fair.

While the celebrations varied slightly from store to store, all of our customers were treated to an afternoon of good food and entertainment at their local Safeway stores all across the country.

Our Summer Food Fair is all about celebrating summer and highlighting our great product offerings so our customers can enjoy a thrilling shopping experience. Themed More Summer, More Fun, More Sun, And More Yum! our customers sampled delicious new products featured in our Summer 2018 magazine to inspire them to “Get More Summer”.

Customers also had the opportunity to sample some great locally-sourced products during the Summer Food Fair.

In addition to the food, fun and games, many of our stores also used the Summer Food Fair as an opportunity to give back to their local communities. Thanks to the generosity of our customers, we were able to raise funds for a variety of local causes and community partners.

Congratulations and a job well done to all of the stores that participated in our first-ever National Summer Food Fair. Your commitment to serving the customers with great service and selection in our Safeway stores gave our customers a great start to summer!

Sign up for the Safeway Talks Alberta Summer Kick Off!

Posted on by Varinder Singh

We’re kicking off this summer with a Safeway Talks contest for our valued Alberta employees!

From June 11 to July 15, 2018, Alberta staff can log onto www.safewaytalks.ca/contest and enter to win:

  • A Big Green Egg barbecue
  • A $750 Safeway gift card
  • A $500 Safeway gift card

Plus, the Alberta Safeway store with the most sign-ups will win a pizza party.

Since you’re already signed up with Safeway Talks, just visit the contest website and re-enter your name, employee number and contact information for your chance to win.

Safeway Talks is a great place to hear first-hand about company updates, industry changes and challenges, and exciting initiatives going on in our own stores. Please spread the word to your friends and coworkers so they can get signed up and take part in the fun too.

Thank you for working hard with us every day to help build stronger stores for our Alberta communities.

Keep checking in with us on SafewayTalks.ca for the latest company news.

Glenmore Landing Expanded Kosher Selection

Posted on by Varinder Singh

We’re proud of our Glenmore Landing store here in Calgary, where an expanded kosher food selection is receiving great feedback from our customers.

“We’ve added nearly 800 new kosher items, sourced from across Canada at the request of our customers. We want to be the place our customers want to shop. To do that, we needed to respond to their needs,” said Safeway Glenmore Landing Store Manager Doug Felker.

Our Safeway stores provide a wide range of options for different consumer needs. Our expanded kosher selection at Glenmore Landing is just one way we are responding to the needs of our customers.

“Carrying kosher meat and products is something we haven’t done in the past. We listened to our customers and they’re thrilled. I’m hearing every day, whether it’s on our social media or in store, our customers are very happy with what we’ve done,” said Felker.

“We created a forum for customers to share their requests for kosher products. We can’t guarantee that we can get everything, but we’ve done our best to get all the products we could get our hands on. They’ll ask me in store, and I said if there is something you don’t see in store, let me know and we can do our best to get it in.”

One of the most exciting parts of the new products at Glenmore Landing is the response Felker has seen and heard from customers in his store.

“We’ve reset our store to profile these products. Customers are congregating around this section and chatting with friends. It’s great to see and great to have our customers back in our store.”

We look forward to continuing to serve our customers in Calgary and across Western Canada with great service and selection in our Safeway stores.