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Honouring our Canadian Heroes

Posted on by Daniela Travierso

Hi Team,

Like many of you, today is an important day for me. Today, on November 11, we pay respect to the many Canadian Heroes who have fallen in service to this country, and acknowledge those who continue to serve.

Let’s take a moment today to reflect on the ultimate sacrifice made by our Heroes who have stepped up, and continue to step up, to defend our Canadian values and the freedoms that we enjoy today.

To our Safeway teammates who have fought for or continue to serve our country, and to those with friends and family that may be doing so, we salute you. We will wear our poppies with pride today to honour you for your bravery and courage.

We will read the following script over the PA system in our stores at 11:00 am this morning to observe a moment of silence:

“Good morning shoppers. As we all stand here in peace and safety, we pay our respects to all of the fallen, all of the wounded and all who served in conflict for more than 100 years. Today, we remember those who volunteered, sacrificed, served, fought, and died, for our freedom. We thank you, and salute those who made the ultimate sacrifice for our freedom. We will never forget. We will remember you.”

Warm regards,

Scott Chollak, Vice President Operations, Alberta

Teammate CFL Contest has been extended!

Posted on by Daniela Travierso

We’re loving the photos you’ve been sharing that we thought…we want to see more! We’re extending the contest submission deadline until November 12!

If you haven’t yet, now is the time to get involved! You have until November 12 to enter the Teammate CFL Contest. All you have to do is snap a photo of you and your friends and/or family going BIG at Home to show off your CFL spirit. Then, you’ll share the photo on Safeway’s closed teammate Facebook group using #myCFLfamily. You’ll want to remember to include your store number!

15 teammates will be randomly selected to win 1 of 15 CFL prize packs, valued at $500. From the 15 randomly selected winners, one teammate will be chosen to win a Grey Cup Trophy visit to their store, ahead of the ’23 CFL season kick-off.

For more information, speak with your Store Manager.

Keep those photos coming!

Have you entered the CFL Contest yet? Just 10 days left!

Posted on by Daniela Travierso

There’s 10 days left to enter the Teammate CFL Contest. If you haven’t yet entered, do so today!

Until November 5, snap a photo of yourself and your friends or family going BIG at Home to show off your CFL pride. Then, post the photo in Safeway’s closed teammate Facebook group using #myCFLfamily. Make sure to include your store number, too!

What’s up for grabs? 15 teammates will be randomly selected to win 1 of 15 CFL prize packs, valued at $500. From the 15 randomly selected winners, ONE teammate will be chosen to win a Grey Cup Trophy visit to their store, ahead of the ’23 CFL season kick-off.

For more information, speak with your Store Manager.

We hope you’ll continue to join us as we go BIG to celebrate our CFL partnership. We’re loving the photos, keep them coming!

Thanks for helping us raise more than $18,000 for the A Family of Support: Child and Youth Mental Health annual checkstand campaign!

Posted on by Daniela Travierso

At Safeway, we’re driven by our purpose of being a family nurturing families and we were excited to bring the annual checkstand campaign to life in our stores.

From September 16 – 30, Canadians generously donated to the A Family of Support: Child & Youth Mental Health second annual checkstand campaign at all of our Sobeys Inc. banner stores. Our goal with the fundraising campaign was to come together with our teammates, partners and customers to continue advocating for children’s hospitals.

We’re proud to share that our Ontario Safeway teammates and customers came together to raise more than $18,000. What an incredible accomplishment!

In total, $2,285,454 was raised across all of Sobeys Inc. banners from coast-to-coast. Sobeys Inc. also matched all customer donations on September 25-26 to a maximum of $150,000. When added together, that equals $2.4 million! 100% of the funds raised will be donated to 13 children’s hospitals in Canada and will go towards the A Family of Support initiative. These donations will play an important role in helping each hospital implement specialized mental health programs for children and youth.

A huge thank you to our Ontario Safeway store teams who are essential to bringing this important cause to life in our stores. You are making a real difference in the lives of Canadian families and our friends at the children’s hospital foundations are grateful for the support and efforts to make this initiative a reality.

Be sure to watch this thank you video from our foundation partners and Sobeys teams!

Thanks for helping us raise more than $42,000 for the A Family of Support: Child and Youth Mental Health annual checkstand campaign!

Posted on by Daniela Travierso

At Safeway, we’re driven by our purpose of being a family nurturing families and we were excited to bring the annual checkstand campaign to life in our stores.

From September 16 – 30, Canadians generously donated to the A Family of Support: Child & Youth Mental Health second annual checkstand campaign at all of our Sobeys Inc. banner stores. Our goal with the fundraising campaign was to come together with our teammates, partners and customers to continue advocating for children’s hospitals.

We’re proud to share that our Saskatchewan Safeway teammates and customers came together to raise more than $42,000. What an incredible accomplishment!

In total, $2,285,454 was raised across all of Sobeys Inc. banners from coast-to-coast. Sobeys Inc. also matched all customer donations on September 25-26 to a maximum of $150,000. When added together, that equals $2.4 million! 100% of the funds raised will be donated to 13 children’s hospitals in Canada and will go towards the A Family of Support initiative. These donations will play an important role in helping each hospital implement specialized mental health programs for children and youth.

A huge thank you to our Saskatchewan Safeway store teams who are essential to bringing this important cause to life in our stores. You are making a real difference in the lives of Canadian families and our friends at the children’s hospital foundations are grateful for the support and efforts to make this initiative a reality.

Be sure to watch this thank you video from our foundation partners and Sobeys teams!

Safeway Swift Current (Swift Current, SK) teammates proudly showing off their incredible fundraising efforts.

Thanks for helping us raise more than $57,000 for the A Family of Support: Child and Youth Mental Health annual checkstand campaign!

Posted on by Daniela Travierso

At Safeway, we’re driven by our purpose of being a family nurturing families and we were excited to bring the annual checkstand campaign to life in our stores.

From September 16 – 30, Canadians generously donated to the A Family of Support: Child & Youth Mental Health second annual checkstand campaign at all of our Sobeys Inc. banner stores. Our goal with the fundraising campaign was to come together with our teammates, partners and customers to continue advocating for children’s hospitals.

We’re proud to share that our Manitoba Safeway teammates and customers came together to raise more than $57,000. What an incredible accomplishment!

In total, $2,285,454 was raised across all of Sobeys Inc. banners from coast-to-coast. Sobeys Inc. also matched all customer donations on September 25-26 to a maximum of $150,000. When added together, that equals $2.4 million! 100% of the funds raised will be donated to 13 children’s hospitals in Canada and will go towards the A Family of Support initiative. These donations will play an important role in helping each hospital implement specialized mental health programs for children and youth.

A huge thank you to our Manitoba Safeway store teams who are essential to bringing this important cause to life in our stores. You are making a real difference in the lives of Canadian families and our friends at the children’s hospital foundations are grateful for the support and efforts to make this initiative a reality.

Be sure to watch this thank you video from our foundation partners and Sobeys teams!

Safeway Corral Centre (Brandon, MB) teammate ready to encourage customers to donate.

Thanks for helping us raise more than $181,000 for the A Family of Support: Child and Youth Mental Health annual checkstand campaign!

Posted on by Daniela Travierso

At Safeway, we’re driven by our purpose of being a family nurturing families and we were excited to bring the annual checkstand campaign to life in our stores.

From September 16 – 30, Canadians generously donated to the A Family of Support: Child & Youth Mental Health second annual checkstand campaign at all of our Sobeys Inc. banner stores. Our goal with the fundraising campaign was to come together with our teammates, partners and customers to continue advocating for children’s hospitals.

We’re proud to share that our B.C. Safeway teammates and customers came together to raise more than $181,000. What an incredible accomplishment!

In total, $2,285,454 was raised across all of Sobeys Inc. banners from coast-to-coast. Sobeys Inc. also matched all customer donations on September 25-26 to a maximum of $150,000. When added together, that equals $2.4 million! 100% of the funds raised will be donated to 13 children’s hospitals in Canada and will go towards the A Family of Support initiative. These donations will play an important role in helping each hospital implement specialized mental health programs for children and youth.

A huge thank you to our B.C. Safeway store teams who are essential to bringing this important cause to life in our stores. You are making a real difference in the lives of Canadian families and our friends at the children’s hospital foundations are grateful for the support and efforts to make this initiative a reality.

Be sure to watch this thank you video from our foundation partners and Sobeys teams!

Safeway Lynn Valley (North Vancouver, B.C.) teammates proud to support this wonderful initiative.

Thanks for helping us raise more than $270,000 for the A Family of Support: Child and Youth Mental Health annual checkstand campaign!

Posted on by Daniela Travierso

At Safeway, we’re driven by our purpose of being a family nurturing families and we were excited to bring the annual checkstand campaign to life in our stores.

From September 16 – 30, Canadians generously donated to the A Family of Support: Child & Youth Mental Health second annual checkstand campaign at all of our Sobeys Inc. banner stores. Our goal with the fundraising campaign was to come together with our teammates, partners and customers to continue advocating for children’s hospitals.

We’re proud to share that our Alberta Safeway teammates and customers came together to raise more than $270,000. What an incredible accomplishment!

In total, $2,285,454 was raised across all of Sobeys Inc. banners from coast-to-coast. Sobeys Inc. also matched all customer donations on September 25-26 to a maximum of $150,000. When added together, that equals $2.4 million! 100% of the funds raised will be donated to 13 children’s hospitals in Canada and will go towards the A Family of Support initiative. These donations will play an important role in helping each hospital implement specialized mental health programs for children and youth.

A huge thank you to our Alberta Safeway store teams who are essential to bringing this important cause to life in our stores. You are making a real difference in the lives of Canadian families and our friends at the children’s hospital foundations are grateful for the support and efforts to make this initiative a reality.

Be sure to watch this thank you video from our foundation partners and Sobeys teams!

Safeway Mission (Calgary, AB) teammates proudly showing off their incredible fundraising efforts.

Safeway Medicine Hat teammates excited to support this wonderful initiative.

Want a shot at winning a CFL prize pack, and seeing the Grey Cup Trophy up, close and personal?

Posted on by Daniela Travierso

The CFL playoffs are back, and our Safeway teammates and customers alike are eager to make up for the season they missed.

This CFL season, customers will have the chance to win 1 of 2 ultimate homegating packages or daily prizes of CFL Team Merchandise. But we can’t encourage our customers to “Go BIG, at Home” without helping our Safeway store teammates get in on the action, too!

With many Safeway teammates supporting their favourite teams this year, we’re building on the excitement with a one-of-a-kind store teammate contest that launches today — and participating is easy!

Between October 18 – November 5, snap a photo of yourself and your friends or family going BIG at Home to show off your CFL pride. Then, post the photo in Safeway’s closed employee Facebook group using #myCFLfamily. Make sure to include your store number, too!

What’s up for grabs? 15 teammates will be randomly selected to win 1 of 15 CFL prize packs, valued at $500. From the 15 randomly selected winners, ONE teammate will be chosen to win a Grey Cup Trophy visit to their store, ahead of the ’23 CFL season kick-off. How exciting?!

For more information, speak with your Store Manager.

We hope you’ll join us as we go BIG to celebrate our CFL partnership. We can’t wait to see your photos!

We’re the Official Grocer of the Canadian Paralympic Committee!

Posted on by Daniela Travierso

Just off the heels of our first-ever games as the Official Grocer of Team Canada, supporting the Canadian Olympic Committee, we’re excited to keep the Olympic momentum going. Our Safeway store teammates played a critical role in our Tokyo campaign, and we heard your feedback that our support should extend to Paralympians too. We were really inspired by your strong commitment to diversity, equity and inclusion, and we couldn’t agree more!

In honour of Disability Employment Awareness Month, we are proud to announce our continued commitment to Canadian athletes through a first-ever partnership with the Canadian Paralympic Committee. Safeway, Sobeys, IGA, Les Marchés Tradition, Marché Bonichoix, Rachelle Béry, Foodland, Thrifty Foods and Voilà will be recognized as the Official Grocer of the Canadian Paralympic Committee.

As part of this partnership, we’ll provide grocery cards to qualified Paralympic athletes to redeem for nutritious food at our banners, including Sobeys, IGA, Safeway, Foodland and Thrifty Foods helping to fuel their rigorous training and preparation leading up to the Beijing Games.

We’ve also selected a diverse group of Paralympic athletes, representative of the communities we serve coast-to-coast, to act as brand ambassadors as part of Team Empire. These athletes include:

  • Mark Arendz, Para-Nordic Skiing – Hartsville, PEI
  • Mollie Jepsen, Para-Alpine Skiing – Vancouver, BC
  • Frédérique Turgeon, Para-Alpine Skiing – Montreal, QC

Beginning in 2022, Canadians and teammates alike can join in and support Canadian Paralympic athletes through our robust, multi-channel marketing campaign ahead of the Beijing Olympic and Paralympic Winter Games. This means that both Olympic and Paralympic athletes will be part of our Feed The Dream campaign, celebrating our partnerships with the Canadian Olympic and Paralympic Committees.

There’s only four months until the Beijing Winter Games, and we couldn’t be any more excited to officially expand Team Empire!