Back in June, we proudly announced our new partnership with the CFL. We know that football is more than just the game – it’s the league, the fans, the food, and the way it brings families together. We’ve had a blast bringing our CFL partnership to life with our customers, but we know that some of the ultimate CFL fans are our own Safeway store teams. Our teams never back down from a challenge and we’re ready to put your CFL pride to the test.

We’re challenging all of our Safeway store teams to join forces and come up with their very best CFL inspired product display. Displays can incorporate products from all departments and be as fun, unique and innovative as you can make them. This is the time to finally roll out that great idea that you’ve been pondering. Sounds fun, right? It gets better.

What’s the prize?

A replica of the Grey Cup? Nah, even cooler. Each winning store will receive $500 to host a team pizza party PLUS two pairs of tickets (four tickets per store) to the closest CFL game, as well as CFL merchandise!

Here’s how it works:

• Starting today, teams have two weeks to build a great CFL inspired display. One team per store, please.
• Photos of your merch masterpiece must be submitted on https://safewaytalks.ca/cfl-contest/ by September 11, 2019. All photo submissions will be displayed online.
• From September 13 – 22, Safeway employees (plus friends and family) will vote for their favorite display.
• Three winning displays will be selected per region (BC, AB, SMO) and announced on September 23 – for a total of 9 winning stores!
• Full contest terms and conditions are available here.

A huge shout out goes to all teams who join us in celebrating our CFL partnership. We couldn’t be more excited to continue connecting our Safeway family through food and sport, and we look forward to checking out all of your hard work!

In the meantime, if you have questions about the Safeway #myCFLfamily merchandising contest, please contact your Store Manager.