There is no question that Safeway teammates are dedicated members of the community who step up when their neighbours need help. Throughout our first in-store checkstand fundraising campaign in support of A Family of Support: Child and Youth Mental Health Initiative, you again stepped up to support Canadian families and encouraged our customers to donate to the cause.

100 per cent of the funds raised during the campaign are directed to the priority mental health programs at the local children’s hospital in that community. That’s part of what makes this initiative so unique – your collective national effort will have tangible local impact.

Together, teammates and customers across the country raised an incredible $2.2M in support of Canadian kids and their families.

B.C. Division Stores raised over $370,608 in support of the mental health programs at B.C’s Children’s Hospital Foundation, of which Safeway teammates helped to raise $217,732.

B.C.’s Children’s Hospital Foundation – Supporting Mental Health Care for Kids through Education

BC Children’s Hospital will work to develop and deliver a wide-reaching mental health education strategy to help address gaps in mental health services in British Columbia. This strategy will support the education and training of hospital and community healthcare providers and educators across the province, strengthening capacity and helping to ensure that children and youth receive the timely mental health support they need.

About the Initiative
Launched on August 26, 2020, the A Family of Support: Child and Youth Mental Health initiative addresses the critical need for early interventions in child and youth mental health. This groundbreaking long-term partnership between Canada’s Children’s Hospital Foundation, the Sobey Foundation and Sobeys Inc. have committed to donating and raising millions of dollars to enhance resources for 13 children’s hospitals across Canada.