In August, we celebrated the long-awaited grand reopening of Beltline Safeway. Located in the heart of Calgary’s downtown core, Beltline Safeway has been a meeting place since 1997, bringing friends, families, and customers together for more than two decades.

With a clear shift in customer preferences, we knew it was the right time to bolster the Safeway brand and invest in Beltline’s future. Beltline Safeway is nestled in a thriving market where customers are on the hunt for the highest quality products and exceptional customer service – a perfect fit for our full service store model. With a focus on health and wellness, natural, local and organic offerings, there was a clear opportunity to redesign our store structure to better serve the community and increase our market share.

We gathered our talented teams across the business and spent months planning, renovating and reopening – and needless to say, all of your hard work has paid off!

While the new-and-improved Beltline has only been open for business for less than two months, customer response has been exceptional, sales are strong, and we’re continuing to focus on driving footsteps and bolstering the customer experience. With our team’s incredible customer support, enhanced by the new check stand flow, the team is working to serve and thrill more than 25,000 customers a week! This was clearly the right investment, in the right market.

A huge shout out goes to the entire Beltline Safeway team for consistently going above and beyond to deliver industry-leading customer service. With so many new upgrades and enhancements throughout the store, we know that change can sometimes be challenging. But you’ve shown us that with hard work, dedication and Safeway pride, anything is possible. Your commitment to our customers and our community has not gone unnoticed. Outstanding job, team – thank you!