To our Store Heroes,
Over these last few weeks, we have witnessed all of you pull together in this time of crisis with dedication, compassion
and resilience. You have lived our values. You have stepped up to the challenge. We realize it has not been easy.
We have asked all of you to go above and beyond for Canadians every day in these extraordinary circumstances.
You continue to rise to the challenge without fail.
You’re on the front line, delivering essential services to families across Canada. And while you’ve been working
hard to provide the important products and services Canadians need, you’ve also implemented a wide range of
new policies and procedures to keep our stores safe. Your incredible composure and bravery in the face of change
is admirable.
There are new cleaning physical distancing and sanitization procedures, new customer protocols, and a number of
new rules as we constantly adapt our in-store services and product offerings to be there for the families we serve.
With every change, you’re willing to adapt and keep going. As teammates, you are truly embracing your role in this
global crisis as an essential service that plays a critical role in communities across Canada.
Just the other day, two of our retail teammates decided to come to work dressed up as a banana and a penguin,
to keep customers smiling, while they were cleaning grocery carts. Some of our banners have started selling Girl
Guide Cookies to help them out. Our store teams have started creating displays with positive messaging for our
customers, “Be strong, storms don’t last forever” – we couldn’t agree more. We know there are hundreds of examples
like this.
You continue to amaze us every single day with how well you adjust and adapt to the rapid changes in our business
and the world around us. You are the face of the company, always smiling and providing our customers with
confidence and support. You’re a loyal, hardworking team. We could not be more proud of each one of you.
Stay safe and thank you!
Michael Medline
President & CEO
