Friends Helping Friends has officially begun! We’re so excited to partner with CTV and Calbridge Homes to launch another impactful Friends Helping Friends Food Drive. After 24 successful years, our annual food drive remains a significant contributor to stocking the shelves at the Calgary Food Bank and food banks across Southern Alberta.

Until April 30, customers can visit any of our 55 Safeway or Sobeys stores in Calgary, Airdrie, Lethbridge, Brooks, Cochrane, Chestermere, Okotoks, or Strathmore, to drop off non-perishable food items, purchase a pre-made food hamper, or donate $2 at check-out.

We need your help to achieve our $250,000 fundraising goal! We know our store teams are always up for a challenge, and you’ve proven your power when you rally together. Sobeys Inc. will contribute $1 for every donation made in store, up to $10,000 in Calgary, and up to $1,000 in Southern Alberta.

Throughout the campaign, our stores will be buzzing with activity to drum up customer engagement and encourage donations. Be sure to keep these exciting dates in mind:

• April 11 & April 18: Live-to-Air Broadcasts – CTV will be live-on-location at select stores on April 11 and April 18, hosting Morning Live and News at Noon segments, followed by evening news coverage. The broadcasts will highlight our involvement in the community, our Friends Helping Friends campaign, and the Food Bank’s most needed items. Stay tuned for more details!
• April 13 & April 27: Blitz Days – Volunteers from the Calgary Food Bank will be at all Calgary Safeway and Sobeys stores to promote the food drive, with live radio and a CTV broadcast from one store each day.
• April 17: Live Weather – Local weatherman, David Spence, will host live weather hits from Sobeys  Be sure to tune in CTV, Virgin Radio and Funny 1060AM.

We’re excited for you to join us as we unite to support those in need in our community. Be sure to keep an eye out in your store for more activities supporting Friends Helping Friends.

Stay up-to-date with us at www.safewaytalks.ca.