Safeway employees,

Last week, our CEO Michael Medline announced this year’s first quarter financial results for Empire Company Limited, the company that owns Sobeys and Safeway.

While the results are positive, there is much more work that we need to do. The grocery industry is tough, competition is growing and we aren’t even close to where we need to be in the Safeway brand if we are to be successful.

On the business side, we’re focused on Project Sunrise. This is about cutting costs and realigning our business so we can put ourselves in a leadership position once again. To put it simply, this is about making sure our back-stage structures and staff are better organized and equipped to support our stores, making it simpler for us to do business and easier for you to do your jobs. We still have a long way to go and we know change isn’t easy, but we will see it through.

For Safeway, this means we must continue to tackle our challenges. Even with the changes we’re making through Project Sunrise, we still face some of the highest costs in the industry. This must change!

We want Safeway to regain its place as one of the top grocery stores in Western Canada. We want customers to think of Safeway first when they choose where to shop. In order to do this, we must get our costs under control.

Project Sunrise is one piece of this puzzle, as we continue working at store level to improve our bottom line, all with the goal of building a successful Safeway with good stable jobs for the future.

Thanks for your hard work and dedication. Only by working together can we make Safeway a leader again.

Jason Potter

Executive Vice President, Operations