Our position on pricing is that we will be competitive. This happens through a variety of programs like our new Weekly Savings program, our expanded Buy More/Save More program, a variety of AIR MILES offers, our Enhanced Everyday Value Program and Dollar Days, etc.

However, this does not necessarily mean that we will have the lowest prices on everything or match all of our competitors’ prices. No full-service store, including our competitors, can do this.

Instead, our customers look for other “value” in their shopping experience…value that is found in great service, knowledgeable staff, clean stores, convenient locations, variety, not to mention availability, freshness and quality of products.  All of these and more are the reasons why customers shop at Safeway. At the end of the day, we want our customers to come away from our stores happy and knowing that they have received “value” for their hard earned dollar.