Since the fires began to escalate on July 6, we’ve been working closely with our community partners, the Canadian Red Cross, and local emergency response teams to provide emergency supplies to those affected.

On July 11, we launched an in-store campaign in the province of BC, where customers can make a donation towards the Red Cross at their local Safeway or Thrifty Foods store. One hundred per cent of donations will support relief efforts.

Sobeys Inc. will match customer donations made in-store throughout BC up to a maximum of $25,000. In addition, Sobeys has provided more than $7,000 in provisions to date such as food, meals and water.

Thank you to our incredible employees and generous customers.  Together we can help provide further support to our neighbours impacted by the approximately 250 fires raging in BC.

If you would like to make a donation and you are outside BC please visit the Red Cross website at www.redcross.ca