Today we kick off our fifth annual Family of Support fundraising campaign (September 19 – October 6) in support of Canadian children’s hospital foundations.

Since 2020, Family of Support has raised and donated $17 million to 13 children’s hospital foundations. These funds have helped to:

• add dozens of treatment spaces
• train nearly 13,000 mental health professionals and community care providers
• treat and assess over 150,000 children and youth

These assessments are the first step to help connect kids with the right support, while the training of providers helps ensure sound, evidence-based care. The number of patients served reflects our commitment to support our partners as they meet the surging demand for mental health care.

Watch our revamped Clear the Clouds TV spot that shares the difference we’re making. These aren’t just numbers or stats — these are lives changed.

A big thank you to you, our Safeway teammates, for leading the charge in raising crucial funds to help provide mental health support for kids when they need it most. Every dollar raised will stay local, directly benefiting children’s hospital foundations in your community.

We’re so grateful for everything you continue to do to make this campaign a success!

Resources:

• Learn more about Family of Support at familyofsupport.com.
• Sign up year-round for our Healthier Tomorrows Giving Program, where you can donate directly from your paycheque to your choice of over 30 charities, including the 13 children’s hospital foundations we’re supporting through Family of Support.
• Your wellbeing, and the wellbeing of your family, is so important to us. If you’re feeling overwhelmed or need support, please visit sobeysmentalwellbeing.com. For immediate help, text WELLNESS to 741741 or call 911 if you or someone you know needs urgent assistance.