It’s official — the holiday season is in full swing!

From produce to the floral and bakery department, and through every aisle, our Safeway stores are buzzing with the festive spirit.

Taking centre stage is our 2023 Holiday campaign, reminding customers that their local Safeway store is here for everything needed to create their special holiday meals.

Holiday season after holiday season, we continue to be amazed at how you bring the campaign to life. Just seeing all of the magical yet unique holiday displays in stores now, its clear that the spirit of innovation is flourishing at Safeway.

Together, we have what it takes to win our busiest season. Let’s continue to show our customers that shopping with us is second to none.

Here’s only a handful of merchandising displays that will surely wow our customers all season long. Go team go!

There’s trees within a tree! Talk about thinking outside of the box. Way to go, Castlegar Safeway (B.C.)!

Safeway Tyndall Square (Winnipeg, MB) has all your Panache holiday entertaining needs in one spot!

What’s better than a tree made out of cookies? Nothing! Collingwood Safeway (Vancouver, BC) surely agrees!

These festive editable creations from Seafair Safeway’s (Richmond, B.C.) Bakery department look too good to eat!

Poinsettias galore! Great display, Swift Current Safeway (SK)!

English Bay Safeway (Vancouver, B.C.) is ready and waiting for Santa!