It’s that time of year again!

Our annual in-store fundraising campaign in support of Special Olympics Canada kicks off today! From June 1 – 8, customers can either donate $2 or round up their bill to the nearest dollar at their local Safeway to support Special Olympics activities. Sobeys Inc. will also match donations to a maximum of $500,000!

Did you know that 4 out of 5 individuals with an intellectual disability have a chance of being obese? Involvement in Special Olympics leads to 10% fewer athletes who are obese or overweight. Plus, 49% of young adults with intellectual and developmental disabilities who participate in Special Olympics are less likely to be diagnosed with depression.

These are just a couple of the many reasons why we’re so proud to partner with Special Olympics Canada and to help athletes lead healthier, happier lives.

Since our national partnership began in 2016, we’ve invested over $9 million through sport, health, fitness and nutrition education. This means that more than 41,000 Special Olympics athletes registered in over 6,000 programs across Canada have benefited from our support. These athletes are supported by more than 17,500 coaches and volunteers.

Be sure to watch this heartwarming video from Special Olympics athletes cheering you, our passionate Safeway teammates, on as you bring this campaign to life in store and encourage customers to donate.

Let’s rally together to raise as much funds as we can for this incredible cause. Thank you for all that you do!