From March 2 – 16, Safeway stores across Alberta raised critical funds for school meal programs in their local community as part of the Toonies for Tummies campaign. The annual campaign is an opportunity for the grocery industry to come together in support of school-aged kids facing food insecurity.

We’re pleased to share that, together, our teammates and customers raised more than $228,000! Time and time again you show up for your communities when they need you most, and your hard work and dedication doesn’t go unnoticed.

We’re so proud of our Safeway frontline teammates who brought this campaign to life. A heartfelt thank you to all of you for rallying in support of hungry kids in their local communities!

Aspen Safeway (Calgary, AB) teammates host cookie decorating with the Easter Bunny in support of Toonies for Tummies!

Canmore Safeway teammates selling hotdogs to hungry shoppers in support of Toonies for Tummies!

A big round of applause for Jean and Kim, cashiers at South View Safeway (Grand Prairie, AB), who raised more than $2,000 combined, and helped their store exceed their goal, raising a total of $4,220.