It’s official — Scene+ has taken over Western Canada!

On September 22, Scene+ replaced the AIR MILES program in our Safeway stores and online. And our B.C. teammates sure made quite the scene celebrating this exciting milestone.

But don’t take our word for it — these photos say it all!

So many smiles. So much fun had by all.

From educating customers on the new program to the incredible décor, displays and treats, it was an epic and memorable launch. You went above and beyond to help us usher in Scene+ in our B.C. Safeway stores — and we couldn’t be prouder to have you on our team.

Again, thank you for your many contributions in getting your store ready for one of the most momentous events in the history of our business. Your enthusiasm for our new loyalty program is infectious.

Let’s continue to work together to thrill every customer who comes through our doors, making their Safeway shopping experience second to none!