The Value Champions program is our opportunity to recognize and celebrate teammates who embody our Values every day in our stores, distribution centres, and offices from coast to coast. Our Values are at the heart of the organization and guide our decisions and interactions with teammates and customers. They are the foundation behind our Purpose, a Family Nurturing Families. It is what the Value Champion program is all about.

Teammates who put these ideals into action and inspire others to do the same should be recognized and celebrated.

Have you noticed a Safeway teammate demonstrating one of our Values?

People-Powered — teammates who help their colleagues be their best by listening to and supporting each other, communicating openly and candidly, and encouraging positivity and fun.

Customer-Driven — teammates who go the extra mile for the customer by consistently making customers our priority, understanding their needs, finding ways to thrill them and serve them with pride.

Community-Engaged — teammates who make a difference in our communities by consistently engaging with our communities, giving back, acting in sustainable ways, and supporting local initiatives, entrepreneurs, and suppliers.

Results-Oriented — teammates who drive great results in a fair and ethical way by consistently bringing a winning attitude, delivering on our commitments, finding new and innovative solutions, and are fair and ethical in our decisions.

Nominations Now Open for This Year

Inspired by a Safeway teammate who lives our values that are at the heart of the company?

Be sure to nominate them as a Value Champion, today! The deadline to submit a nomination is April 28, 2023.

When nominating a teammate as a Value Champion, please ensure to provide full details such as their name, their job title, location of work (for example: region, banner, and store number), and the reason why they are being nominated. It is super important! The winning submission is dependent on how much details you provide.

Almost all Corporate Office/Store/RSC teammates can be nominated. The program does not include franchisee teammates.

Selection Process

The Value Champions Selection Committee will be selecting 100 Value Champions finalists for this year. There will be 5 winners, 1 for each value and 1 national winner determined by Operations Vice Presidents.

The Value Champion program will continue to evolve but the core of it will always remain the same: teammates celebrating teammates.

If you have any questions, please contact sobeysrecognitionprograms@sobeys.com or visit SobeysValueChampions.com for more information.