Hi Team,

Like many of you, today is an important day for me. Today, on November 11, we pay respect to the many Canadian Heroes who have fallen in service to this country, and acknowledge those who continue to serve.

Let’s take a moment today to reflect on the ultimate sacrifice made by our Heroes who have stepped up, and continue to step up, to defend our Canadian values and the freedoms that we enjoy today.

To our Safeway teammates who have fought for or continue to serve our country, and to those with friends and family that may be doing so, we salute you. We will wear our poppies with pride today to honour you for your bravery and courage.

We will read the following script over the PA system in our stores at 11:00 am this morning to observe a moment of silence:

“Good morning shoppers. As we all stand here in peace and safety, we pay our respects to all of the fallen, all of the wounded and all who served in conflict for more than 100 years. Today, we remember those who volunteered, sacrificed, served, fought, and died, for our freedom. We thank you, and salute those who made the ultimate sacrifice for our freedom. We will never forget. We will remember you.”

Warm regards,

Julie Sue Wood, Vice President Operations, SMO