From February 11-25, 2021, Safeway stores across British Columbia raised critical funds for school meal programs in their local community as part of the Toonies for Tummies campaign. The annual campaign is an opportunity for the grocery industry to come together in support of school-aged kids facing food insecurity.

Together, our teammates and customers in British Columbia raised an incredible $177,000! You continue to show up for your communities when they need you most, and your hard work and dedication does not go unnoticed.

The number of children facing food insecurity has doubled since the onset of COVID-19, and the need for help has never been greater. Through the generosity of our customers, kids at more than 1,000 schools will have access to healthy, nutritious breakfasts, which will give them the energy they need to thrive in the upcoming school year.

We are so proud of our Safeway frontline teammates who brought this campaign to life. A heartfelt thank you to the passionate Cashiers for rallying in support of hungry kids in their local communities!