We are disappointed to see that once again UFCW 401 is airing television commercials directly attacking Safeway. Why is UFCW 401 working so hard to drive customers out of our stores?
Attacking a Canadian-owned and operated business hurts all of us and drives a wedge between you and the relationships you have worked so hard to build with your customers. Fewer customers means fewer sales and hours, and strength for Safeway overall.
The lies in the commercials themselves are very disheartening. We offer the highest wages. We have heavily invested in the Safeway network to revitalize the brand and compete.
UFCW 401’s actions are not helping Safeway succeed. Their actions are putting us all at risk in this very competitive environment.
If you are concerned with the impact the commercials can have on your job, we urge you to contact your union and voice your concerns.