The fourth annual fundraising campaign for Family of Support: Child & Youth Mental Health Initiative wrapped up earlier this month.

We’re happy to share that our Ontario Safeway teammates and customers came together to raise more than $15,000. In total, more than $2.5 million was raised across all Sobeys Inc. banners.

Knowing the vital importance of early intervention mental health programming, you — our Ontario Safeway teammates — went above and beyond to encourage customers to donate. We’re extremely grateful for your efforts in making this achievement possible.

We invite you to watch a heartfelt video of thanks from our national patient ambassador, Canon, by clicking here.

Family of Support remains a ground-breaking initiative, funding innovative mental health programs to ensure that children and youth receive the help they need early in life, setting the stage for brighter futures. These programs work to decrease stigma, strengthen families, and provide crucial support to more children and youth in need. Your contributions will continue to make a significant impact in the communities we serve over the coming year.

If you haven’t already, we encourage you to explore the stories of impact from our Family of Support patient ambassadors. These stories highlight the tangible difference your efforts are making in the lives of children and youth in need.

But remember, our journey doesn’t end here. Teammates can sign up for our Healthier Tomorrows Giving Program and make contributions directly from your paycheque to one of over 30 charities across Canada, including the 13 children’s hospital foundations we’ve passionately supported this past month.

Thank you once again for your incredible passion and dedication to this worthy cause!