Scene+ takes over the West!

It’s official — Scene+ has taken over Western Canada!

On September 22, Scene+ replaced the AIR MILES program in our Safeway stores and online. And our Manitoba teammates sure made quite the scene celebrating this exciting milestone.

But don’t take our word for it — these photos and video say it all!

So many smiles. So much fun had by all.

From educating customers on the new program to the incredible décor, displays and treats, it was an epic and memorable launch. You went above and beyond to help us usher in Scene+ in our Manitoba Safeway stores — and we couldn’t be prouder to have you on our team.

Again, thank you for your many contributions in getting your store ready for one of the most momentous events in the history of our business. Your enthusiasm for our new loyalty program is infectious.

Let’s continue to work together to thrill every customer who comes through our doors, making their Safeway shopping experience second to none!

Scene+ takes over the West!

It’s official — Scene+ has taken over Western Canada!

On September 22, Scene+ replaced the AIR MILES program in our Safeway stores and online. And our Saskatchewan teammates sure made quite the scene celebrating this exciting milestone.

But don’t take our word for it — these photos say it all!

So many smiles. So much fun had by all.

From educating customers on the new program to the incredible décor, displays and treats, it was an epic and memorable launch. You went above and beyond to help us usher in Scene+ in our Saskatchewan Safeway stores — and we couldn’t be prouder to have you on our team.

Again, thank you for your many contributions in getting your store ready for one of the most momentous events in the history of our business. Your enthusiasm for our new loyalty program is infectious.

Let’s continue to work together to thrill every customer who comes through our doors, making their Safeway shopping experience second to none!

Scene+ takes over the West!

It’s official — Scene+ has taken over Western Canada!

On September 22, Scene+ replaced the AIR MILES program in our Safeway stores and online. And our Alberta teammates sure made quite the scene celebrating this exciting milestone.

But don’t take our word for it — these photos and video say it all!

So many smiles. So much fun had by all.

From educating customers on the new program to the incredible décor, displays and treats, it was an epic and memorable launch. You went above and beyond to help us usher in Scene+ in our Alberta Safeway stores — and we couldn’t be prouder to have you on our team.

Again, thank you for your many contributions in getting your store ready for one of the most momentous events in the history of our business. Your enthusiasm for our new loyalty program is infectious.

Let’s continue to work together to thrill every customer who comes through our doors, making their Safeway shopping experience second to none!

Scene+ takes over the West!

It’s official — Scene+ has taken over Western Canada!

On September 22, Scene+ replaced the AIR MILES program in our Safeway stores and online. And our B.C. teammates sure made quite the scene celebrating this exciting milestone.

But don’t take our word for it — these photos say it all!

So many smiles. So much fun had by all.

From educating customers on the new program to the incredible décor, displays and treats, it was an epic and memorable launch. You went above and beyond to help us usher in Scene+ in our B.C. Safeway stores — and we couldn’t be prouder to have you on our team.

Again, thank you for your many contributions in getting your store ready for one of the most momentous events in the history of our business. Your enthusiasm for our new loyalty program is infectious.

Let’s continue to work together to thrill every customer who comes through our doors, making their Safeway shopping experience second to none!

Safeway receives accolade in recognition of partnership with Special Olympics B.C.

We’re proud to share that Safeway has received an accolade in recognition of our long-standing partnership with Special Olympics British Columbia.

Special Olympics British Columbia has inducted Safeway into their Hall of Fame in the Sponsor category. The Hall of Fame recognizes those outstanding individuals and companies who, through their exceptional commitment, passion, and achievements, have made a significant contribution to Special Olympics B.C., and a profound difference in the communities of this province. And now, Safeway will be recognized as one of the great supporters of Special Olympics B.C.

Left to right: Jim MacKay, Store Manager, Marpole Safeway with Dan Howe, President & CEO, Special Olympics B.C.

This accolade is a meaningful acknowledgement of our partnership and a testament to the difference we’re making in helping to fuel healthy minds and bodies.

At the heart of our partnership with Special Olympics Canada are the award-winning Nutrition Sessions that we help to fund through our fundraising efforts. The sessions focus on tools and tips to make healthier food choices while bringing together athletes, coaches and caregivers. Since 2016, Sobeys Inc. has been a proud national partner of Special Olympics Canada, contributing more than $8.8 million in food and funds.

Thank you for your unwavering support of Special Olympics British Columbia. You play an important role in making a difference for those in your community close to home.

 

Falling into the season with Compliments

With summer sadly in the rear-view mirror, we can’t help but turn our attention to the fall… crisp air, cozy sweaters, the taste of pumpkin spice and fresh local apples lining our shelves.

For many of us, the sights and smells (most definitely the smells) of this season are synonymous with the delicious desserts we enjoy with friends and family — from apple pie to pumpkin cheesecake and cranberry cobbler.

And so, in the spirit of this harvest season, we thought we’d roundup a few of our Own Brands dessert products that are sure to thrill and delight Safeway customers in our stores. After all, we all deserve fabulous fall treats.

  1. Compliments Strawberry Rhubarb Pie

Move over apple pie! The flakey crust and burst of sweet-tart fruit flavour in our strawberry rhubarb pie packs deliciousness into every bite. Whether you serve it warm or at room temperature, this pie will surely be a crowd-pleaser!

  1. Compliments Apple with Caramel Filling Muffins

Talk about gourmet flavour! The combination of apple and caramel leave basic behind. Plus, there’s nothing quite like the soul-soothing smell of apple and caramel when warmed up. Don’t you agree?

  1. Compliments Lemon Meringue Pie

Yes, we know, pie and the autumn season go hand in hand. And with so many flavours to choose from, we just had to pick more than one.

If you prefer a smooth, rich, and creamy pie, this one is for you! The refreshing taste of our lemon meringue pie is the perfect compliment (no pun intended!) to cap off a weekend meal with friends or loved ones.

We’re so proud to offer these Compliments products (and many other favourites!) in our Safeway stores. We know our customers are looking for the best products for their families, at prices they can afford. Our Own Brands assortment helps to set us apart from our competitors by delivering quality products that fit every budget.

So whether you’re purchasing these products for yourself, bringing them to a special family meal or recommending them to customers, let’s continue to work together to make our Own Brands products #1 in our hearts and minds so that they become #1 in our stores.

Happy fall, y’all!

 

 

Do you know a teammate that embodies our Values? Nominate them today as a Value Champion!

The Value Champions program is our opportunity to recognize and celebrate teammates who embody our Values every day in our stores, distribution centres, and offices from coast to coast. Our Values are at the heart of the organization and guide our decisions and interactions with teammates and customers. They are the foundation behind our Purpose, a Family Nurturing Families. It is what the Value Champion program is all about.

Teammates who put these ideals into action and inspire others to do the same should be recognized and celebrated.

Have you noticed a Safeway teammate demonstrating one of our Values?

People-Powered — teammates who help their colleagues be their best by listening to and supporting each other, communicating openly and candidly, and encouraging positivity and fun.

Customer-Driven — teammates who go the extra mile for the customer by consistently making customers our priority, understanding their needs, finding ways to thrill them and serve them with pride.

Community-Engaged — teammates who make a difference in our communities by consistently engaging with our communities, giving back, acting in sustainable ways, and supporting local initiatives, entrepreneurs, and suppliers.

Results-Oriented — teammates who drive great results in a fair and ethical way by consistently bringing a winning attitude, delivering on our commitments, finding new and innovative solutions, and are fair and ethical in our decisions.

Nominations Now Open for This Year

Inspired by a Safeway teammate who lives our values that are at the heart of the company?

Be sure to nominate them as a Value Champion, today! The deadline to submit a nomination is April 28, 2023.

When nominating a teammate as a Value Champion, please ensure to provide full details such as their name, their job title, location of work (for example: region, banner, and store number), and the reason why they are being nominated. It is super important! The winning submission is dependent on how much details you provide.

Almost all Corporate Office/Store/RSC teammates can be nominated. The program does not include franchisee teammates.

Selection Process

The Value Champions Selection Committee will be selecting 100 Value Champions finalists for this year. There will be 5 winners, 1 for each value and 1 national winner determined by Operations Vice Presidents.

The Value Champion program will continue to evolve but the core of it will always remain the same: teammates celebrating teammates.

If you have any questions, please contact sobeysrecognitionprograms@sobeys.com or visit SobeysValueChampions.com for more information.