On September 22, Alberta’s Court of Appeal released its decision on pharmacies’ ability to issue loyalty rewards to customers purchasing their prescriptions, banning all pharmacies throughout the province from offering a rewards programs, overturning the previous ruling by the Alberta Court of Queen’s Bench. Sobeys Inc. initially applied for judicial review of the proposed incentive ban by the Alberta College of Pharmacist in 2014, and the matter has been before the courts.
This is a ruling that affects all banners across Alberta, and, as it’s our goal to provide the best value and experience for our shoppers, we are obviously disappointed with the outcome.
“In addition to the professional services and trusted advice provided by Safeway, Sobeys and IGA pharmacists, we believe that we contribute to better patient care by offering rewards that help increase loyalty, adherence and ultimately improved health outcomes. While this ruling has now taken away loyalty rewards from all Albertans, our pharmacists will continue to offer trusted professional advice and the best possible care to our patients,” said Jedd Wood, Vice President and General Manager of Sobeys National Pharmacy Group.
We encourage all our Safeway employees to continue their work in building stronger connections with customers and providing great service in store. As this decision comes into effect immediately, please inform customers with questions that:
- The ruling is province-wide, affecting all pharmacies
- AIR MILES can still be earned on groceries, health and beauty products and all non-prescription medications
- We still have a team of world-class pharmacists providing the same great level of service, advice and care as they always have
Our goal continues to be regaining our place as one of Western Canada’s leading grocery stores — a place that can provide good, stable jobs for thousands. And we’ll do this by ensuring our stores are simply best place for our customers to shop.